Charlie Dixon – Owner
Charlie Dixon's dedication to customer service began well before he started working with mattresses. He delivered papers for the Post-Bulletin and worked at Erdmans Meat Department cleaning equipment. These jobs taught him a lot about the value of hard work. He began working part-time at Rochester Mattress Co. making box springs and sorting deliveries. Little did he know what he would learn there would shape the rest of his life.
The mattresses he worked with were well-built, meant to last decades. Charlie recognized how lucky he was to make and sell such high-quality products. He became so invested in the mattress business that in 1991, he decided to start his own business, Rest Assured Mattress Factory.
While Charlie does take his turn on the showroom floor, he spends most of his time purchasing supplies and paying bills. He handles most of the large orders for colleges, hotels, and summer camps. He enjoys watching his team help customers get a better night's rest, and sharing the business with his wife, Cindy and his daughter, Liz.